SPECIAL DSE NEWS RELEASE:

The cosmetics company JAFRA Cosmetics has joined Direct Selling Europe (DSE) in January 2010 further reinforcing the exponential growth of the Brussels based trade association for the European sustainable direct selling industry.

Jan and Frank Day founded JAFRA Cosmetics in 1956. They based the philosophy of their new company upon a dual concept: an excellent skin care program and an appealing career opportunity. The couple created a name for their company by combining the “Ja” in Jan’s name with “Fra” of Frank’s name. For over fifty years JAFRA Cosmetics has been transforming women’s lives with innovative, quality skin care products and exceptional career opportunities. JAFRA is a party plan company with a multilevel compensation plan.

In March 2004, JAFRA joined the Vorwerk family, a Germany-based, international direct sales supplier of superior products for the home.

JAFRA Cosmetics is intensively active in Europe in such countries as Austria, Czech Republic, Germany, Hungary, Italy, The Netherlands, Russia, Slovenia and Switzerland. JAFRA’s major products include: Royal Jelly Advanced Line, Royal Almond Collection, Vitamin C Peel Kit, Time Protector Daily Defense Cream and Time Corrector Nighttime Firming Moisture, Eau d’ Arômes revitalizing fragrance spray for women, Adorisse, Eau de Parfum for women, JF9 Black cologne for men, and Tender Moments, baby line. For
more information on JAFRA Cosmetics, please visit their website on: www.jafra.com.
DSE and its Members are pleased to welcome JAFRA Cosmetics and look forward to further enhancing the strong voice of the European sustainable Direct Selling sector.

Contact:
Marc Pouw
Managing Director

About DSE:
DSE brings together the best names in direct selling in Europe and from all over the world.

DSE is the federation of national trade associations and companies representing the interests of the sustainable direct selling industry in the EU. The federation was founded in January 2007 by national direct selling associations from Germany, Switzerland and Belgium and by a number of the following Europe-wide operating, well reputed direct selling companies: AMC International AG, inmediaONE] GmbH Bertelsmann Direktvertriebe, Déesse AG, Jafra Consmetics, Just International AG, Lux International AG, Nutrimetics*, Pierre Lang Europe Handels GmbH, Tupperware Brands Corporation, Vorwerk & Co. KG, Victoria-Benelux*, WIV Wein International AG.

DSE member companies represent the “nucleus” of the sustainable direct selling industry in Europe. Most of these well known,long-established enterprises have been active on the European market for 50 years or more. They distribute products of highquality and of high-visibility brands which are in strong demand with consumers. They have pioneered the European direct selling market and helped to establish the legal basis for fair practices in selling methods.

DSE’s members have their headquarters located in Europe. Production, control and distribution of their products are largely European.
* Companies joined in 2009