Direct Selling
Direct selling is the marketing and sale of products or services directly from an individual sales agent to consumers, usually in their homes or at their jobs in a face-to-face situation.
The direct selling sector, which generated in 2008 a turnover of close to 13 billion € (excluding VAT) in the EU member states, depends on flexible and self-employed direct selling sales agents.
In 2008 in the European Union alone, approximately 4 million Europeans were working in the direct selling sector on a self-employed basis.
Direct selling companies in Europe sell all kinds of products and services, but are mostly known for their high-quality contribution in the following areas:
- Products: cosmetics and personal care, household products, wellness products, utilities, fashion articles, food and drink, household improvemen
- Services: financial, multimedia, telecommunications and utility services
Let us guide you through the world of direct selling:
| What is direct selling? | Companies and products |
| Sales methods | Direct selling statistics |
| Tax and legislation | Avoid illegitimate schemes |
| Become a direct seller |


