Some key figures about direct selling in Europe:

- 83% of Europe’s 9 million direct sellers are women and work part-time.  

- In the European Union approximately 4 million people earn their living as a direct seller. 

- Direct selling accounts for 4.5% of all female, part-time employment in the European Union (EU). 

- 97% of direct sellers value the flexibility offered by direct selling in terms of working hours and commitment. 

- 25% of new direct sellers were not previously in any form of employment. 

- 29% of direct sellers are aged 50+, substantially above the average in European Union (EU) employment.  

- 80% of sellers say direct selling meets or exceeds their expectations.

- 85% of direct sellers report a good, very good or excellent experience with direct selling.

                                                                  Statistics extrapolated from members' data