Direct Selling Europe is the Brussels based trade association of companies and national Direct Selling Associations representing the interests of the sustainable direct selling industry in the EU.

DSE was founded in January 2007 by the national direct selling associations from Austria, Belgium, Germany, and Switzerland:

• Professional Association of Direct Selling of Belgium (APVD/BVDV)
  
• Direct Selling Association of Germany (BDD)
  
• Direct Selling Association of Austria (HV - Handelsverband)*
  
• Swiss Association of Direct Selling (SVDF)

*Handelsverband has left DSE in 2009

The following European-based best in class direct selling companies are the founding companies. They are renowned for their excellent brand name reputation and top quality products, as well as their sustainable and ethical direct selling processes and methods:

• AMC International
  
• Déesse AG 
• Eismann Tiefkühl-Heimservice GmbH & Co. KG
  
• Inmediaone] (Bertelsmann)
  
• Just International AG
• Lux International AG
• Pierre Lang Europe
  
• Tupperware Brands Corporation
• Vorverk & Co KG
  
• WIV Wein International AG

Since 2009, under the leadership of Managing Director Marc Pouw, the following direct selling companies have joined DSE:

• Nutrimetics
  
• Victoria-Benelux
• JAFRA Cosmetics International

A steadily increasing number of companies are lining up to join the Association  reinforcing the fundamental need for the Association and its strategic positioning.

DSE welcomes any and all direct selling companies and national Associations that operate in line with DSE standards and requirements.

DSE Members are every day more convinced that their strategic choice to create the organization in 2007 was the right choice to protect their businesses and influence the legislative process in Brussels in an optimal way.