History
Direct Selling Europe (DSE) is the Brussels based Trade Association for European Direct Selling made up of the best in class direct selling companies and leading national direct selling associations. DSE exclusively represents the interests of the sustainable, ethical and customer-oriented direct selling industry in the EU.

DSE was founded in January 2007 by the national direct selling associations from Austria, Belgium, Germany, and Switzerland:
- Professional Association of Direct Selling of Belgium (APVD/BVDV)
- Direct Selling Association of Germany (BDD)
- Direct Selling Association of Austria (HV - Handelsverband)*
- Swiss Association of Direct Selling (SVDF)
The following European-based best in class direct selling companies are the founding companies. They are renowned for their excellent brand name reputation and top quality products, as well as their sustainable and ethical direct selling processes and methods:
- AMC International
- Déesse AG
- Eismann Tiefkühl-Heimservice GmbH & Co. KG*
- Inmediaone] (Bertelsmann)
- Just International AG
- Lux International AG
- Pierre Lang Europe
- Tupperware Brands Corporation
- Vorverk & Co KG
- WIV Wein International AG
Since 2009, under the leadership of Managing Director Marc Pouw, the following direct selling companies have joined DSE:
In 2010, the Italina Direct Selling Association UNIVENDITA joined DSE.
A steadily increasing number of companies are lining up to join the Association reinforcing the fundamental need for the Association and its strategic positioning.
DSE welcomes any and all direct selling companies and national Associations that operate in line with DSE standards and requirements.
DSE Members are every day more convinced that their strategic choice to create the organization in 2007 was the right choice to protect their businesses and influence the legislative process in Brussels in an optimal way.
*Eismann Tiefkühl-Heimservice GmbH & Co. KG is no longer a member of DSE


