DSE Mission Statement

Protect, promote and inform nucleus of direct selling industry as a sustainable and competitive sector that offers: 

- High reputation brands and companies 

- Protection for consumers as well as self employed entrepreneurs 

- Significant and sustainable income opportunities to European citizens (accompanied by training and sales & marketing support)

- Investments in European industry, economic growth and infrastructure

- A dynamic and reliable face-to-face contact between the consumer and the trader in a trustworthy and safe environment conducive to the satisfaction of both parties.

DSE Vision Statement

Direct Selling Europe (DSE) is THE representative organisation for the sustainable direct selling industry in Europe.

It supports its Members throughout the evolving market and promotes the industry interests to all stakeholders.