Vorwerk & Co. KG is a family-owned company that was established in 1883. The Holding Company is headquartered in Wuppertal, Germany. The Group is headed by Managing Partners Reiner Strecker, Frank van Oers and Rainer Christian Genes. Vorwerk’s core business is the worldwide direct selling of premium household products (Kobold vacuum cleaners, the Thermomix kitchen appliance, Twercs tools, Lux Asia Pacific products) and cosmetics (JAFRA Cosmetics).

The other members of the Vorwerk family are the akf group, Vorwerk flooring and the Vorwerk Group’s sister company, the HECTAS Group. More than 625,000 people around the world work for Vorwerk, some 612,000 as independent sales partners. Vorwerk generates consolidated revenues of 3.5 billion euros (2015) and operates in over 70 countries.