Vorwerk

Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international family enterprise. What has always set Vorwerk apart is its closeness to people, its commitment to exceptional quality, and its conviction that good products only reveal their true strength when they are experienced. Vorwerk’s core business is the production and distribution of high-quality household products centred around the Thermomix® and Kobold ecosystems, which combine innovative products with personal advice and a strong community. Vorwerk always seeks direct contact with its customers. Its advisors are at the heart of these activities and serve as central points of contact. Sustainable thinking and social engagement are firmly embedded in the company’s self-image – from durable and repairable products to support for social, cultural and educational projects. The Vorwerk family also includes the akf-Group, which, as a financing partner for family-owned and owner-managed mid-sized businesses in Germany, develops tailor-made solutions for its customers based on deep industry expertise. Vorwerk generates consolidated sales of EUR 3.6 billion (2025) and operates in around 60 countries.