Lux International Group Completes the Best Year in its Corporate History 2010

Monday, 11 July, 2011

DSE would like to congratulate Switzerland-based direct selling company Lux International Group which posted its most impressive year ever in terms of growth in 2010. At the annual corporate press conference, CEO and President of the Board Reto von der Becke attributed the recent success to growth in every market in which it operates, noting the Europe and the Asia Pacific regions as those having the largest impact. Mr von der Becke also unveiled a collection of new healthy home products. Among those mentioned were the cleaning systems LUX INTELLIGENCE, LUX POWERPROF and LUX UNIPROF as well as the LUX AEROSTAR ironing station, LUX GOURMET cookware and the water treatment system AQUALUX. Following the product presentation, Mr. Von der Becke concluded by highlighting how effective the sales training and leadership development program has been at producing top rate employees. According to the CEO, the positive financial results continue as 2011 is on track to surpass 2010 with projected sales volume in excess of $200 million.

For more Lux International news and product information please visit the company website.