Tupperware's Present and Future
On 17 November 2015, Tupperware Brands CEO Mr. Rick Goings gave a presentation at the Morgan Stanley Global Consumer & Retail Conference in New York City. During the presentation Mr. Goings talked extensively about the sustainable competitive advantage that the company offers, the steady raise of dividends for investors and about the role attained by the brand in the direct selling sector and around the globe. According to the CEO, opportunities for growth come essentially from emerging markets with 92% of 2014 sales and 100% of net profit arising from outside the U.S. business.
Mr. Goings also highlighted the importance of a well-trained salesforce for the company. Tupperware is an aspirational brand and as such, relies on younger and better educated salespeople who see the seriousness of the earnings and thus remain in the company. The demonstrated ability to work part-time or full-time and to advance in the company will aide in retaining sales staff. The company's business model combats negative external economic variables such as unemployment, inflation and lower consumer spending. In the coming years Mr. Goings expects to strengthen Tupperware’s core business by increasing sales, sales force and sales earnings for sellers together with a better team performance.
From 2016 onwards the company will engage in a series of pilot experiences taking home parties to a different level and involving the engagement of new sellers in the so-called “experience studios” in US & Canada, Asia Pacific & selected European markets.
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