Vorwerk's extremely successful fiscal year 2014

Thursday, 21 May, 2015

Vorwerk is looking back on an extremely successful fiscal year 2014: In the 131st year of the company’s history, the Vorwerk Group closed with a consolidated sales volume of 2.8 billion euros, representing a year-on-year increase of 5.8 percent – a new best result for the Wuppertal-based, familyowned company.

The current year also got off to a promising start with sales at the end of the first three months of 2015 already up 19 percent on the corresponding period of the previous year. The Vorwerk Group also generated a clear increase in its business volume, which also takes new akf group business into account, of 6.8 percent to 3.3 billion euros. “2014 was an entirely successful year,” as Managing Partners Reiner Strecker and Frank van Oers announced today at the financial press conference. “In all of our segments, we are right where we belong with our high-ticket products: in people’s homes.”

With revenues totaling 2.3 billion euros, the Group’s core business – direct sales of premium products – once again proved to be a growth driver. Sales were up 5.9 percent in this segment. For the first time in the history of the company, the Thermomix Division was the highest-earning, direct-selling division with sales volume totaling 920 million euros, placing it ahead of Kobold (898 million euros), JAFRA Cosmetics (427 million euros) and Lux Asia Pacific (28 million euros). From Vorwerk’s point of view, the highlights of the year included the successful launch of the Thermomix TM5, the Kobold VG100 window cleaner and the Kobold VR200 robot vacuum cleaner.

As a family company, the Vorwerk Group pursues a long-term strategy focused clearly on sustainable and profitable growth. “Our ten-year comparison illustrates the consistent success of this strategy in recent years: We were able to increase our sales volume by a clear 75 percent between 2004 and 2014 – from 1.6 billion to 2.8 billion euros,” the Managing Partners explained. 

In the fiscal year 2014, the Group’s investments were focused on further developing its business model, opening up additional sales markets, and developing and manufacturing new products. Investments in the company’s own production facilities took priority. The Executive Board also plans to continue developing its various divisions in the future. “The strong growth of the Thermomix and Kobold Divisions directly leads to a clear increase in investments,” the Managing Partners explained at the financial press conference.

Vorwerk has already earmarked investments to the tune of 128 million euros for major infrastructural measures, the expansion of production capacities and the design of innovative new products. The favorable trend also resulted in the creation of new jobs in the production plants of Vorwerk Engineering; nearly 100 new employees were recruited at the Wuppertal facility alone, the Vorwerk Group’s largest production plant. 

More than 603,000 people around the world work for Vorwerk, some 591,000 of them as independent sales partners. Thanks to the company’s own sales companies in Europe, Asia, and North and South America, as well as an extensive network of distributors, Vorwerk products and services can be purchased in over 70 countries around the world. 

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The Vorwerk & Co. KG family enterprise was founded in 1883. The holding company’s registered office is located in Wuppertal, Germany. At the head of the corporate group are Managing Partners Walter Muyres, Reiner Strecker and Frank van Oers. Vorwerk’s core business is the worldwide direct sale of high-quality household products (Kobold vacuum cleaner, Thermomix kitchen appliance, various Lux Asia Pacific products) and cosmetics (JAFRA Cosmetics). The Vorwerk family also includes the akf group (banking), Vorwerk Carpets and the sister company HECTAS (facility management). Worldwide there are almost 623,000 people working with Vorwerk, some 610,000 of whom are independent sales partners. Vorwerk generated consolidated business volume of 2.494 billion euros in 2012 and operates in more than 70 countries.