History

Direct Selling Europe (DSE) is the Brussels based trade association for European Direct Selling made up of renowned direct selling companies and leading national direct selling associations. DSE represents the interests of the sustainable, ethical and customer-oriented direct selling industry in the EU.

DSE was founded in January 2007 by the national direct selling associations from Austria, Belgium, Germany, and Switzerland and 7 European leading companies

• Professional Association of Direct Selling of Belgium (APVD/BVDV)
• Direct Selling Association of Germany (BDD)
• Direct Selling Association of Austria (Handelsverband)
• Swiss Association of Direct Selling (SVDF)
• AMC International
• Déesse AG
• Just International AG
• Lux International AG
• Tupperware Brands Corporation
• Vorwerk & Co KG
• Pieroth Wein AG

Since then, the following direct selling companies have progressively joined DSE:

• AVON
• bofrost*
• Enagic
• Nutrimetics
• Victoria-Benelux
• JAFRA Cosmetics International

Furthermore, the Italian Direct Selling Association UNIVENDITA joined DSE in 2010.

Today, the Members of DSE represent more than 50% of the direct selling industry in the EU in terms of revenue.