The Vorwerk & Co. KG family enterprise was founded in 1883. The holding company’s registered office is located in Wuppertal, Germany. At the head of the corporate group is the Managing Partner Reiner Strecker. Vorwerk’s core business encompasses both the production and sale of highquality household products (Thermomix kitchen appliance, Kobold vacuum cleaner, Temial Tea maker) and cosmetics (JAFRA Cosmetics). As a modern direct selling company, Vorwerk always seeks direct contact to the customer – be it through direct selling, via its own e-shops or its Vorwerk stores in good inner-city locations.

The Vorwerk family also includes the akf bank, Vorwerk flooring and its sister group, HECTAS. Worldwide there are more than 611,000 people working for Vorwerk, of whom some 603,000 are independent advisors. Vorwerk generated consolidated sales of 2.9 billion euros (2019) and operates in more than 60 countries.